As a small and medium-sized business owner, investing in marketing activities to raise brand awareness and sales growth is essential. Online marketing should be done now, especially when everyone spends hours on their phones and laptops rather than going out to shop products and services. 

In online marketing, a  successful marketing campaign can turn out to be a huge hit, boosting sales and taking your SME to the next level.

However, a common question arises as to whether any marketing tools are effective and cost-efficient? 

Let resolve this problem by examining these top 4+ free marketing tools used by marketers at all levels to help SMEs grow and scale effectively. 

4+ Free Marketing Tools to Grow Your SME Business Today

Hubspot

HubSpot is a US-based company whose primary function is to develop and sell marketing and sales software. HubSpot software provides a powerful marketing tool stack for inbound marketing, managing sales, and customer services.

Hubspot is currently one of the leading marketing and CRM service providers in the world today. Hubspot's full range of products and services provides tools for social media marketing, content management, web analytics, and search engine optimization.

8 outstanding features of Hubspot

• Free Customer Management
• Create a landing page
• Create market segments
• Automated email sending
• Create work workflows
• Online advertising management
• Manage social networks
• General Dashboard

SendPulse

Omnichannel marketing is no longer a new thing for brands when they always have a budget and many different departments to handle each separate communication channel. So for small and medium businesses to apply the multi-channel marketing model? The answer is yes with SendPulse.

With SendPulse, SME owners can proactively deploy omnichannel marketing campaigns without paying extra costs to hire external partners.

What you will get with SendPulse 

• Email Service
• Mailing list
• Artificial Intelligence
• Email marketing automation
• Email templates
• Subscription forms
• Statistics
• A/B testing
• Web Push Notifications
• SMS Service

Google Analytics

Free, completely free, and much more. SMEs pay no cost for using Google Analytics in managing and analyzing data on their website data.

Google Analytics gives you insights into everything going on on your website.

From the number of visits, the time visitors stay on the website, which pages are the most popular, and which pages they leave the most after reading, along with tons of other valuable data to help businesses optimize the efficiency of their website.

Every data allows you to have a clear view of everything going on with your website. From there, small and medium-sized business owners will have a plan to refine their marketing strategies based on an understanding of the behavior journey of visitors on their website.

In particular, Google Analytics also fully integrates with a range of other free Google products, helping to create an excellent and superior ecosystem for small and medium business owners.

Google Analytics top benefits include

• Track website traffic and where they come from
• Track user’s conversion and activities on your website
• Segment your audience by demographic, ages, and more
• Visual steps for improving your website traffic
• Big data for you to download any analyze

BuzzSumo

In today's digital age, trend marketing is one of the growth tactics to reach more audiences by giving what they are currently interested in. Catching consumer appetite, combined with the right content for the target audience, will help small and medium businesses save a huge number of marketing costs, and BuzzSumo will help you do it.

The tool allows you to identify the most trending topics in your market, gain insight into how your competitors are performing with analytics data, thereby having the appropriate direction for their business approach.

BuzzSumo's most valuable features

• View Most Shared Content
• Content Analysis
• See What's Trending Now
• Find Twitter Influencers
• Set Up Real-Time Monitoring

Use Jenfi Insights to optimize your marketing campaign

Jenfi Insights is a platform that integrates data sources from e-commerce sales channels, online advertising channels, marketing costs, sales, inventory... giving you an intuitive dashboard to manage your finance and marketing in just a blink of your eyes.

A powerful feature of Jenfi Insights is the capacity to find out which parts of your marketing campaigns are contributing most to your bottom line. Thereby, you can easily fix issues with your marketing funnel and improve performance.

Try out our free Jenfi Insights feature for partners by registering here.