Every day brings with it a slew of headlines communicating unsettling news. Each one making our world a more uncertain and strange place. The cost of living crisis. The war in Ukraine. Climate change emergencies. And the list goes on. One way or another, directly or indirectly, we’re all touched by it—businesses included.
That’s why the ecommerce world entered what has long been its busiest time of the year with more scepticism and lower expectations than ever. Now that the dust has settled, we can reflect on what actually came to pass in November 2022.
We pulled together data from 850+ sample companies and looked at reports from others in the industry. That work has revealed four defining themes from this year’s Black Friday:
Every day brings with it a slew of headlines communicating unsettling news. Each one making our world a more uncertain and strange place. The cost of living crisis. The war in Ukraine. Climate change emergencies. And the list goes on. One way or another, directly or indirectly, we’re all touched by it—businesses included.
That’s why the ecommerce world entered what has long been its busiest time of the year with more scepticism and lower expectations than ever. Now that the dust has settled, we can reflect on what actually came to pass in November 2022.
We pulled together data from 850+ sample companies and looked at reports from others in the industry. That work has revealed four defining themes from this year’s Black Friday:
- Changes in consumer habits
- Shifts in purchasing categories
- A potential post Black Friday plateau
- Consumer appetites in online shopping: 2022 vs 2021
