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Five Simple Steps to Start Selling on Shopee Malaysia & Tips to Boost Sales

Shopee is one of the most popular e-commerce platforms in Malaysia and Southeast Asia. In addition to its large user base, the platform itself offers a wide range of features and tools that can help sellers reach potential customers and boost their sales. Shopee provides a simple and effective platform for small businesses to reach a large number of potential customers in Malaysia and Southeast Asia, helping you to promote your brand and expand your business. Below we offer some simple steps to get started as a seller on Shopee Malaysia and some tips to help you boost your sales.

Simple Steps to Start Selling on Shopee

  1. Set up your Shopee account: To do this, you will need to provide basic information about yourself, such as your name, email address, and mobile number. Once you have completed the sign-up process, you will be taken to your Shopee seller center, where you can manage your shop and products.
  2. Verify your account: To ensure that your Shopee account is secure, you will need to complete Shopee’s verification. This is a simple process that asks you to confirm your identity and provide information about your business, such as your business name and its registered address.
  3. List your products: Shopee provides a simple product listing process where you can upload images, describe your products, and set your prices. Provide clear and accurate information about your products to help potential customers make informed purchasing decisions.
  4. Manage your orders: Shopee uses a simple order management system that allows you to keep track of your orders, manage your stock, and communicate with customers. You can also use this system to monitor the status of your orders and track when an order has been shipped or when payment has been received.
  5. Promote your products: This is one of the most important steps when selling on Shopee. You can do this by running ads using Shopee and participating in Shopee events. You can also take advantage of Shopee's social media integration which allows you to share your products with your followers on Facebook, Instagram, and other platforms.

Tips for Boosting Your Shopee Sales

  1. Offer competitive prices: Research the prices of similar products on Shopee to ensure that your prices are competitive. A competitive price will attract customers and increase sales.
  2. Deliver excellent customer service: Respond to customer inquiries promptly. Resolve any issues or complaints that arise in a timely and professional manner.
  3. Use promotions and discounts: Run sales, offer coupon codes, or provide free shipping to encourage customers to purchase more from your store.
  4. Use high-quality product images: Make sure that your images are clear, well-lit, and provide an accurate representation of your products. An well-informed customer is more likely to be satisfied with their purchase and shop with you again.
  5. Keep your product listings up to date: Make sure your store page accurately reflects your inventory. Understand your supply chain so that you avoid offering items you may not be able to deliver in a timely manner. Conversely, any new product should be listed as soon as it becomes available.

Nicky Minh

CTO and co-founder

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How to Start Selling Online in Malaysia

The e-commerce market is a fast-growing segment of the Malaysian economy. According to an article published earlier this year by Forbes Malaysia was shown to have an internet penetration rate that put Malaysia in sixth-place globally for the amount of time spent online.

Starting an online business is a great way to tap into the growing e-commerce market in Malaysia. With an increasing number of consumers turning to the internet for their shopping needs comes increasing opportunities for entrepreneurs to reach a larger customer base and grow their business. Below are some simple steps to get started and some tips on how to be successful once you begin selling online in Malaysia.

Steps for Starting your Online Business

Step 1: Identify Your Niche

What products or services are you passionate about? What industries do you have knowledge and experience in? Use your passion and knowledge to determine what types of products or services you should offer. Research market trends and potential competitors within the niche your businesses will be operating to ensure your business plan is viable.

Step 2: Choose a Platform

There are a number of e-commerce platforms available in Malaysia including Lazada, Shopee, and Qoo10. Each platform offers different features and benefits, so research and compare the different platforms available to you and determine which is best for your business.

Step 3: Register and Set Up Your Business

  • Create an account with an online platform
  • Provide basic information about your business during registration
  • Upload product description and images
  • Utilize keyword and appropriate tags to optimize product search
  • Set up your payment and shipping options

Step 4: Market Your Business

Social media, influencer marketing, and paid advertising are all viable options to help you reach your target audience online.

Tips for Success

  • Offer Competitive Prices: Research your competition and make sure your products can compete with what they offer. Consider offering promotions and discounts to attract new customers and retain existing ones.
  • Provide Excellent Customer Service: Good customer service is crucial for success in e-commerce. Positive customer reviews and a good reputation will go a long way to secure returning customers and new sales. Make sure to respond promptly to customer inquiries and resolve any issues quickly and effectively.
  • Utilize Social Media: Social media can be a powerful tool for marketing your business and reaching potential customers. Consider using platforms like Facebook, Instagram, and Twitter to promote your brand and to interact with customers.
  • Offer Fast and Reliable Shipping: Customers expect fast and reliable shipping when shopping online. Consider partnering with a reputable shipping company to ensure that your customers receive their orders quickly and efficiently.
  • Continuously Improve and Adapt: The e-commerce landscape is constantly changing, so it’s important to constantly be working to improve. Adapt your business to meet changing trends and stay ahead of the competition. Regularly update your product offerings, incorporate new technologies, and use customer feedback to improve your business and increase sales.

Starting an online business in Malaysia can be a great way to reach a large customer base and grow your business. By following the steps and tips above you can increase your chances of success and build a thriving e-commerce business in Malaysia.

Nicky Minh

CTO and co-founder

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How to Sell on Qoo10 in Malaysia

Qoo10 is a leading e-commerce platform in Malaysia that provides a platform for businesses and individuals to sell their products online. With over 10 million registered users in Malaysia, Qoo10 offers a massive market opportunity for sellers to reach a large audience and increase sales. In this article, we will outline the steps to sell on Qoo10 Malaysia and tips to earn more sales with Qoo10.

Getting Started on Qoo10

Step 1: Register as a Seller on Qoo10

To do this, simply visit the Qoo10 website and create a seller account. You will need to provide basic information about your business including your company name, address, and contact information. Once you have registered, you will receive a confirmation email with instructions on how to activate your account.

Step 2: List Your Products

Qoo10 provides a simple and intuitive listing process that allows you to easily upload product images, descriptions, and pricing information. Make sure to provide detailed and accurate product information. This will help increase your product visibility and attract more buyers.

Step 3: Manage Your Store

Regularly manage your store and keep it up to date with new products and promotions. This will help keep your customers engaged and drive sales.

Step 4: Process Orders and Ship Your Products

When an order is placed on Qoo10, you will receive an email notification with the customer's shipping information. It's important to process orders promptly and ship the product to the customer as soon as possible. Qoo10 also provides a shipping platform that allows you to print shipping labels and track your shipments, making it easy for you to manage the shipping process.

Step 5: Monitor Your Sales and Feedback

Monitor your sales and customer feedback regularly. You can use Qoo10's sales and feedback reporting tools to track your sales performance and customer satisfaction. This will help you identify areas for improvement and make changes to your business strategy so that you can increase sales and improve customer satisfaction.

Tips to Earn More on Qoo10

  • Offer Competitive Pricing: Make sure to research the prices of similar products offered by other sellers and adjust your prices accordingly.
  • Provide High-Quality Product Images: High-quality product images are crucial in attracting buyers and increasing sales. Make sure to use clear and well-lit images that accurately represent your products.
  • Offer Great Customer Service: Respond promptly to customer inquiries and address any issues in a professional and friendly manner.
  • Offer Promotions and Discounts: Regularly offering promotions and discounts can help boost your sales and attract new customers. You can use Qoo10's marketing tools, such as flash sales and discount coupons, to offer special deals to your customers.
  • Stay Active and Engage with Customers: Regularly updating your store with new products and engaging with your customers through Qoo10's social media platform will help keep your customers interested and increase sales.

Selling on Qoo10 Malaysia can be a great way to reach a larger audience and increase sales for your business. By following these steps and tips, you can set yourself up for success on the platform and earn more sales with Qoo10.

Nicky Minh

CTO and co-founder

5 Steps For Getting Started & Getting Sales on Carousell Malaysia

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5 Steps For Getting Started & Getting Sales on Carousell Malaysia

Carousell is a popular e-commerce platform in Malaysia that allows users to buy and sell items in an easy and convenient way. Whether you're looking to sell a few items or start a full-fledged business, Carousell can be a valuable tool for reaching a large audience and increasing sales. Below we go over the steps you need to take to start selling and some tips on how to maximize your sales when using Carousell.

Step 1: Create a Carousell Account

To get started, simply go to the Carousell website or download the app and follow the instructions to sign up. You will need to provide your email address, password, and other basic information to create an account.

Step 2: List Your Items

To list an item, simply take a picture of the item, describe it, and set a price. You can also add additional information such as shipping details and accepted payment methods. Be sure to list items in the correct category and include high-quality photos and detailed descriptions to help attract buyers.

Step 3: Manage Your Listings

Keep your listings up to date, especially product prices and descriptions. Answer buyer questions, and mark items as sold when they are no longer available. Make sure your online shop accurately reflects your inventory.

Step 4: Market Your Listings

Define your target audience and focus your advertising efforts to appeal to them. Share your listings on social media, using keywords to increase visibility in search results, and engage with potential buyers through the Carousell messaging system.

Step 5: Close the Sale

Communicate clearly with the buyer, answer any questions they may have, and arrange for payment and shipping.

Tips for Success on Carousell

  • Competitive Prices: Research similar items that are being sold on Carousell and price your items accordingly.
  • High-Quality Photos: Take clear, well-lit photos of your items and make sure they are properly staged to show them in the best light.
  • Detailed Descriptions: Help buyers understand exactly what they are buying. Be sure to include information about the item's condition, dimensions, and any other relevant details that your customers would like to know.
  • Good Customer Service: Be responsive to buyer questions and concerns and answer queries in a timely and professional manner. Provide fast and reliable shipping.
  • Regularly Updated Listings: Mark items as sold when they are no longer available, and update prices and descriptions as needed.

Carousell can be a valuable tool for promoting your business and selling your products in Malaysia. Using platforms like Carousell can increase your chances of success by allowing you to reach a larger audience of potential buyers. With the right approach, you can achieve great results on Carousell and grow your business.

Nicky Minh

CTO and co-founder

How to Get Started Selling on Lazada Malaysia

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How to Get Started Selling on Lazada Malaysia

Lazada Malaysia is one of the largest e-commerce platforms in the country and offers an array of products and services to both buyers and sellers. As a seller, you can enjoy access to an extensive customer base, convenient payment methods, and numerous promotional opportunities. Getting started as a seller on Lazada Malaysia and make the most of this platform can be done in a few easy steps.

Step 1 – Create a Seller Account

Provide some basic information about yourself and your business. This will include banking information. You will also need to provide a few details about your products like price, product category, and description. Including high quality photos of your products along with product descriptions is important for attracting new customers, so don’t neglect this step while building your online storefront. Following setup, you should be able to verify your account and start selling.

Step 2 – Marketing on Lazada

 To really succeed on Lazada, develop a comprehensive marketing strategy:

  • optimize your product listings
  • set up promotional campaigns
  • engage with customers

Engaging with customers is one of the best ways to get feedback that can help improve your performance and to create the kind of trust that encourages customer loyalty. Your social media presence is an excellent way to engage with your customers. You can also set up an email list of your customers to keep them informed about new products and promotions. Loyalty programs are another great tool to foster a good relationship with your customers. Not only do they keep customers engaged, but they also improve customer retention.

The goal of your marketing campaigns is to highlight how your brand stands apart from the competition.  Offering special discounts for new customers or promoting exclusive products are a couple of methods you can use in your campaigns to draw attention to your products and promote your brand.

Step 3 – Scaling Your Brand

 Scaling your brand can be done through different methods:

  • expanding your product offerings
  • offering faster delivery times
  • expanding your customer base by selling on other e-commerce platforms
  • investing in technologies that let you streamline online store management
  • cross-marketing campaigns that allow you to reach larger audiences and boost sales

Step 4 – Focus on Customer Service

 Customers are key to any business and their experiences will be what keeps them coming back and what drives new sales your way. Focus on providing excellent service and responding promptly to customer inquiries. Consider offering incentives, such as discounts and free shipping, to encourage customer loyalty. Provide clear return policies so that customers feel secure in their purchases.

Step 5 – Stay Abreast of Industry Trends

 Keeping up with industry trends and developments will help you to remain competitive in your market. Monitor your competitors to see what strategies they are using and what innovations they are introducing. Always be on the lookout for new promotional opportunities and marketing campaigns that can help you reach new customers. Consider using data analysis and predictive analytics to gain insights into customer preferences and behaviors.

Final Thoughts

Following the strategies above will get you started selling on Lazada Malaysia where you can scale your e-commerce business. Create a comprehensive marketing strategy that differentiates your product from your competitors. With the right strategy and a commitment to customer satisfaction, you can succeed in selling on Lazada Malaysia and beyond as you grow your business.

Nicky Minh

CTO and co-founder

Top 5 eCommerce Business Trends for 2021

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Measuring The Advertising Effectiveness Of A Marketing Campaign - 8 Vital Metrics For Marketers

Advertising Metrics

Measuring the advertising effectiveness of a marketing campaign is the foundation for growth marketers. Using ad metrics reasonably, we can determine how well our performance is and what factors it needs to drive better results.

So, how well do you understand the advertising metrics? Explore 8 critical advertising KPIs in this article with Jenfi Capital.

What Are Advertising Metrics?

Advertising Metrics

Advertising metrics, also known as KPIs (Key Performance Indicators), are standards used to measure and track the performance of digital marketing campaigns.

These indicators are measured with exact values. Through that, the marketing team will determine whether their marketing campaign has brought significant results or not. 

With the explosion of social networks, various marketing methods, and many separate tools, advertising channels, and techniques, determining advertising performance metrics is paramount to defining the victory of marketing campaigns.

The Importance Of Using Advertising Metrics 

Advertising Metrics

It is very easy to lose time and money in digital marketing if you do not know clearly your goals. This happens when you use many advertising tools but do not collect and analyze metrics in each stage.

Deploying a series of advertising activities takes up as much financial as human resources. Understanding and managing advertising indicators will help us measure efficiency and use the money wisely.

Advertising metrics also help businesses determine the progress of running marketing campaigns. Also, they help figure out which campaigns are performing well and which ones need to be reevaluated. Eventually, it ensures your company is spending valuable budgets in the right way. 

Jenfi Insights - An all-in-one tool that helps your company to grow with higher ROAS

Optimize your digital ad spend with actionable insights designed to help you scale. Make sure you're always getting the best return on your e-Commerce campaigns with personalized recommendations.

jenfi insights

Sign up today for exclusive access to Jenfi Insights.

According to The CMO Survey, 72% of marketing chiefs said the "importance of marketing" has grown in their companies over the last year, but only 39% rate their strategies as effective.

Digital Marketing takes place on many platforms: Facebook Ads, Google Ads, Google Analytics or Google Sheet, CRM, etc., and each platform will have different metric standards. If you are doing online marketing campaigns on a few of them, then a good knowledge of ad indicators will help you to maximize your efforts. 

8 Important Advertising Metrics For Any Marketers 

Advertising Metrics

If you want your business' marketing campaigns to be effective, you need to pay close attention to the following 8 KPIs (Key Performance Indicators).

ROI - Return On Investment

ROI (Return On Investment) is an indicator that measures the ratio of profits earned to the costs spent on a marketing campaign. In other words, this is the ratio of the profit made to the initial cost of the investment.

ROI is one of the most important KPIs to measure the effectiveness of marketing campaigns. This is strictly the first number that you need to know. This metric helps you measure the sales revenue based on your business's budget.

Almost every effort in marketing campaigns has the final purpose: The craving to increase the profit on the cost spent.

If the positive ROI is high, your marketing campaign is doing well. On the contrary, you need to find the right solution to immediately adjust your marketing campaign.

CPM (Cost Per Mile) – Cost per thousand

CPM (Cost Per Mile) is a metric reflecting the cost per one thousand impressions/ views on an ad. Simply speaking, if the CPM of a particular keyword is $1.00, that means you must pay $1.00 for every 1,000 impressions to show your ads for this keyword.

CPM helps you measure the performance of your campaigns within and across different platforms. For instance, if you want to place an ad banner on website A, but then you discover that website B has more potential, then you can use CPM to make cost comparisons between these media (at both stages: preparing and reviewing stage)

CPL (Cost-per-Lead) – Cost pay for 1 potential customer

CPL (Cost-per-Lead) is a metric that helps measure marketing campaigns' effectiveness based on the leads generated. CPL focuses on the number of potential customers from marketing campaigns. The price per lead depends on the type of strategy you use for each lead generation channel.

Cost Per Lead (CPL) = Total Marketing Spend / Total New Leads 

To achieve the most accurate measurement results, the CPL needs to be combined with other factors affecting the business's profitability. Cost per lead enables you to set the sales goals, calculate potential ROI, and determine advertising budgets.

CR – Conversion Rate

CR can be understood as the conversion rate from visitors to customers. CR is critical because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. 

For example, if you need $1,000 to double your website traffic at the CR of 2.5%, but you only need $500 to improve the CR from 2.5% to 5%, then the second choice makes more sense.

CRR – Customer Retention Rate

CRR is an indispensable advertising measurement indicator to evaluate whether a marketing strategy is successful or not in many ways.

Customer retention measures how successful a company is at acquiring new customers and how successful they are at satisfying existing customers. It also increases ROI, boosts loyalty, and brings in new customers.

If the CRR is higher, your campaign is well enough to satisfy your customers and vice versa.

RR (Run Rate) – Goal achievement rate

RR (Run Rate) is an indicator that reflects the speed of completing the goal of the entire campaign compared to the original overall plan. RR helps marketers identify precisely how much budget they have spent to accomplish a part of a goal. Then, decide to add a method to accelerate or maintain the growth momentum.

CLV – Customer Lifetime Value 

CLV (Customer Lifetime Value) is an indicator that reflects the lifetime value. In other words, this indicator tells you how much profit a customer will bring to you over their lifetime.

CLV analysis helps businesses see which marketing activities are the most useful in bringing in the best customers.

Customers' economic value is not just in 1-time purchases. It lasts as long as they are buying from your company. Knowing CLV, companies can determine which customer groups will bring the most value to the company, which products customers want the most, and then fine-tune the company's effort to retain these high-value customers.

Social Media Reach

Marketing through social networking platforms has solid viral power. If you have creative ideas that drive customer actions, the cost of social marketing is insignificant compared to the potential results.

Platforms like Twitter, Facebook, LinkedIn, and Pinterest have very high conversion rates. Using Social Media Reach metrics helps businesses measure how effectively social media contributes to online conversion rates.

In addition to these indicators, you also need to pay attention to others, such as Impression (Display Index), CTR (click-through rate); CPC (Cost per click); CAC (Cost of finding customers), etc.

Important Notices In Measuring Digital Marketing Campaigns

Advertising Metrics

Do not be complacent with "appealing" indicators

Marketing is the overall combination of many different activities. Sometimes, the indicator is stunning, but in reality, the effect it brings is trivial. Without experience in analyzing metrics, businesses are easily misinterpreted that their campaigns are running well, but the results obtained do not bring considerable impacts.

For example, a low CPL is great, but it does not mean that the potential leads can be converted into actual buyers. It just means how much money you are getting leads, and there will be many further activities to bring these leads to qualified customers.

Break down your goals into phases

An overall marketing campaign will be divided into several stages. Each stage can be organized into a small campaign. It is necessary to clearly define the overall goals and the sub-goals for each stage.

Selecting a reliable data source to measure marketing effectiveness

Many social networking platforms allow running digital ads, such as Facebook, Instagram, Youtube, Google Ads, Google Analytics, etc. These channels have different ways of calculating metrics.

Because of the data source, each channel's metrics are different. If your business is running on Omni-channels, you need to find an experienced marketer to measure the effectiveness of your marketing in the most accurate way.

Limit the use of unnecessary data 

With a massive amount of data available with a few clicks, marketers need to determine which metrics their business is interested in. Which metrics matter to which campaign.

Regularly checking the metrics in the overview report will give you an accurate view of the status of your marketing campaign.

Choosing the right metrics really matters in digital marketing. We hope this article's information on advertising metrics will reconcile your marketing efforts and the available budgets to reach the maximal results. 

Nicky Minh

CTO and co-founder

Stand Out As A Desirable VC Investment Opportunity

Open post

Measuring The Advertising Effectiveness Of A Marketing Campaign - 8 Vital Metrics For Marketers

Advertising Metrics

Measuring the advertising effectiveness of a marketing campaign is the foundation for growth marketers. Using ad metrics reasonably, we can determine how well our performance is and what factors it needs to drive better results.

So, how well do you understand the advertising metrics? Explore 8 critical advertising KPIs in this article with Jenfi Capital.

What Are Advertising Metrics?

Advertising Metrics

Advertising metrics, also known as KPIs (Key Performance Indicators), are standards used to measure and track the performance of digital marketing campaigns.

These indicators are measured with exact values. Through that, the marketing team will determine whether their marketing campaign has brought significant results or not. 

With the explosion of social networks, various marketing methods, and many separate tools, advertising channels, and techniques, determining advertising performance metrics is paramount to defining the victory of marketing campaigns.

The Importance Of Using Advertising Metrics 

Advertising Metrics

It is very easy to lose time and money in digital marketing if you do not know clearly your goals. This happens when you use many advertising tools but do not collect and analyze metrics in each stage.

Deploying a series of advertising activities takes up as much financial as human resources. Understanding and managing advertising indicators will help us measure efficiency and use the money wisely.

Advertising metrics also help businesses determine the progress of running marketing campaigns. Also, they help figure out which campaigns are performing well and which ones need to be reevaluated. Eventually, it ensures your company is spending valuable budgets in the right way. 

Jenfi Insights - An all-in-one tool that helps your company to grow with higher ROAS

Optimize your digital ad spend with actionable insights designed to help you scale. Make sure you're always getting the best return on your e-Commerce campaigns with personalized recommendations.

jenfi insights

Sign up today for exclusive access to Jenfi Insights.

According to The CMO Survey, 72% of marketing chiefs said the "importance of marketing" has grown in their companies over the last year, but only 39% rate their strategies as effective.

Digital Marketing takes place on many platforms: Facebook Ads, Google Ads, Google Analytics or Google Sheet, CRM, etc., and each platform will have different metric standards. If you are doing online marketing campaigns on a few of them, then a good knowledge of ad indicators will help you to maximize your efforts. 

8 Important Advertising Metrics For Any Marketers 

Advertising Metrics

If you want your business' marketing campaigns to be effective, you need to pay close attention to the following 8 KPIs (Key Performance Indicators).

ROI - Return On Investment

ROI (Return On Investment) is an indicator that measures the ratio of profits earned to the costs spent on a marketing campaign. In other words, this is the ratio of the profit made to the initial cost of the investment.

ROI is one of the most important KPIs to measure the effectiveness of marketing campaigns. This is strictly the first number that you need to know. This metric helps you measure the sales revenue based on your business's budget.

Almost every effort in marketing campaigns has the final purpose: The craving to increase the profit on the cost spent.

If the positive ROI is high, your marketing campaign is doing well. On the contrary, you need to find the right solution to immediately adjust your marketing campaign.

CPM (Cost Per Mile) – Cost per thousand

CPM (Cost Per Mile) is a metric reflecting the cost per one thousand impressions/ views on an ad. Simply speaking, if the CPM of a particular keyword is $1.00, that means you must pay $1.00 for every 1,000 impressions to show your ads for this keyword.

CPM helps you measure the performance of your campaigns within and across different platforms. For instance, if you want to place an ad banner on website A, but then you discover that website B has more potential, then you can use CPM to make cost comparisons between these media (at both stages: preparing and reviewing stage)

CPL (Cost-per-Lead) – Cost pay for 1 potential customer

CPL (Cost-per-Lead) is a metric that helps measure marketing campaigns' effectiveness based on the leads generated. CPL focuses on the number of potential customers from marketing campaigns. The price per lead depends on the type of strategy you use for each lead generation channel.

Cost Per Lead (CPL) = Total Marketing Spend / Total New Leads 

To achieve the most accurate measurement results, the CPL needs to be combined with other factors affecting the business's profitability. Cost per lead enables you to set the sales goals, calculate potential ROI, and determine advertising budgets.

CR – Conversion Rate

CR can be understood as the conversion rate from visitors to customers. CR is critical because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. 

For example, if you need $1,000 to double your website traffic at the CR of 2.5%, but you only need $500 to improve the CR from 2.5% to 5%, then the second choice makes more sense.

CRR – Customer Retention Rate

CRR is an indispensable advertising measurement indicator to evaluate whether a marketing strategy is successful or not in many ways.

Customer retention measures how successful a company is at acquiring new customers and how successful they are at satisfying existing customers. It also increases ROI, boosts loyalty, and brings in new customers.

If the CRR is higher, your campaign is well enough to satisfy your customers and vice versa.

RR (Run Rate) – Goal achievement rate

RR (Run Rate) is an indicator that reflects the speed of completing the goal of the entire campaign compared to the original overall plan. RR helps marketers identify precisely how much budget they have spent to accomplish a part of a goal. Then, decide to add a method to accelerate or maintain the growth momentum.

CLV – Customer Lifetime Value 

CLV (Customer Lifetime Value) is an indicator that reflects the lifetime value. In other words, this indicator tells you how much profit a customer will bring to you over their lifetime.

CLV analysis helps businesses see which marketing activities are the most useful in bringing in the best customers.

Customers' economic value is not just in 1-time purchases. It lasts as long as they are buying from your company. Knowing CLV, companies can determine which customer groups will bring the most value to the company, which products customers want the most, and then fine-tune the company's effort to retain these high-value customers.

Social Media Reach

Marketing through social networking platforms has solid viral power. If you have creative ideas that drive customer actions, the cost of social marketing is insignificant compared to the potential results.

Platforms like Twitter, Facebook, LinkedIn, and Pinterest have very high conversion rates. Using Social Media Reach metrics helps businesses measure how effectively social media contributes to online conversion rates.

In addition to these indicators, you also need to pay attention to others, such as Impression (Display Index), CTR (click-through rate); CPC (Cost per click); CAC (Cost of finding customers), etc.

Important Notices In Measuring Digital Marketing Campaigns

Advertising Metrics

Do not be complacent with "appealing" indicators

Marketing is the overall combination of many different activities. Sometimes, the indicator is stunning, but in reality, the effect it brings is trivial. Without experience in analyzing metrics, businesses are easily misinterpreted that their campaigns are running well, but the results obtained do not bring considerable impacts.

For example, a low CPL is great, but it does not mean that the potential leads can be converted into actual buyers. It just means how much money you are getting leads, and there will be many further activities to bring these leads to qualified customers.

Break down your goals into phases

An overall marketing campaign will be divided into several stages. Each stage can be organized into a small campaign. It is necessary to clearly define the overall goals and the sub-goals for each stage.

Selecting a reliable data source to measure marketing effectiveness

Many social networking platforms allow running digital ads, such as Facebook, Instagram, Youtube, Google Ads, Google Analytics, etc. These channels have different ways of calculating metrics.

Because of the data source, each channel's metrics are different. If your business is running on Omni-channels, you need to find an experienced marketer to measure the effectiveness of your marketing in the most accurate way.

Limit the use of unnecessary data 

With a massive amount of data available with a few clicks, marketers need to determine which metrics their business is interested in. Which metrics matter to which campaign.

Regularly checking the metrics in the overview report will give you an accurate view of the status of your marketing campaign.

Choosing the right metrics really matters in digital marketing. We hope this article's information on advertising metrics will reconcile your marketing efforts and the available budgets to reach the maximal results. 

Nicky Minh

CTO and co-founder

How fast can your business grow with growth funding?

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