Absolute Beginner’s Guide to Lazada

5 min read

The Absolute Beginner's Guide to Lazada in 2023

Are you looking to tap into Singapore's e-commerce market by selling on Lazada, the largest online shopping and selling destination in the country? Look no further! We'll go over everything you need to know to get started and start making sales on Lazada.

Step 1: Create your Lazada seller account

The first step to selling on Lazada is to sign up as a seller on its platform. You can do this by visiting the Lazada Seller Center. On this page you'll notice the navigation bar provides you with three options: Local Seller, Lazmall Seller, and LazGlobal Seller. It's important to read through the different types of accounts and choose one that matches your business type as closely as possible. If you want to sell using a LazGlobal Seller account, we recommend having an Alipay account set up in advance as Lazada will request an Alipay with a minimum balance of 3000 RBM for margin payment.

Before you sign up, familiarize yourself with Lazada's seller policies and terms of service. These outline the rules and guidelines you need to follow as a seller on their platform, including: the types of products you can sell, how to handle returns and refunds, and how to resolve disputes. By understanding these policies upfront, you can ensure that your account is compliant with Lazada and prevent any complications that would arise from failing to meet Lazada terms and conditions.

Step 2: List your products

Now it's time to start adding your products to the Lazada platform. You will do this using Lazada's Seller Center. Lazada recommends adding a minimum of ten products before you begin making sales through their platform. You'll need to provide detailed information about each product. This includes photos, descriptions, pricing, and shipping information. High-quality photos are especially important, as they will be the first thing potential customers see when they come across your products. Make sure to include as much detail as possible in the product descriptions to help customers make informed decisions. The better information your customers have, the more confident they feel about their purchases. Having informed and confident customers results in increased sales, diminished customer queries (which prolong the sales process), and reduced returns of items purchased due to unclear product descriptions.

When listing your products, it's important to choose the right categories and subcategories to ensure that your products are easy to find. You should also consider what keywords to use in your titles and descriptions to improve your products' visibility when customers search Lazada. The Seller Center will provide you with a content score that can assist you in this process. This score is calculated based on four key areas: mandatory attributes, key product information, photos, and the number of words used in your product description.

Lazada provides a general content score that takes into consideration all products in your inventory. Your general content score can be accessed under the performance section of your Seller Center's homepage. A content score can also be viewed at the individual product level, giving you a more granular understanding of your inventory. This score is found by navigating to the products page, selecting 'manage products', and then finally clicking 'edit details'. According to Lazada's data, improving your content score can help you improve sales! Remember to pay attention to the four key areas Lazada uses to calculate your score when using this tool.

You should also consider offering different variations of your products, such as different sizes or colors, to give customers more options.

In addition to basic product information, you need to provide your inventory levels and lead times. This helps customers know whether the product is in stock and how long it will take for them to receive their order. You will be prompted to provide the address of your warehouse when setting up your Seller Center. Lazada will use this address to help you calculate these logistics as well as shipping cost.

Step 3: Set up payment and shipping options

In order to start making sales, you'll need to set up payment and shipping options for your products. One of Lazada's many strengths is that it offers a variety of payment options, including credit card, bank transfer, and cash on delivery. You'll also need to decide how you'll handle shipping and delivery of your products. Will you offer free shipping, or will you charge a fee? Will you use a third-party logistics provider, or will you handle shipping in-house? It's important to consider these factors when setting up your payment and shipping options so that your customers receive a smooth and seamless shopping experience.

You should also consider offering different shipping options, such as standard and expedited shipping, to give customers more flexibility. It's a good idea to clearly communicate your shipping policies, delivery times, and restrictions to avoid misunderstandings or disappointment.

Step 4: Promote your products

Once your products are listed on Lazada, it's important to promote them to potential customers. You can do this by utilizing Lazada's marketing tools, such as sponsored ads and promotional banners. These tools allow you to target specific demographics and interests and can be an effective way to reach a wider audience. You can also use social media and other online channels to promote your products and drive traffic to your Lazada listings.

In addition to paid advertising, there are many other ways to promote your products on Lazada. One effective strategy is to offer discounts or promotions to incentivize customers to make a purchase. You can also participate in Lazada's sales and event campaigns, such as the annual 11.11 Shopping Festival, to take advantage of increased traffic and sales opportunities.

Free shipping is another option to consider when weighing your options for incentivizing customers. Offering free shipping can increase traffic to your store as this is one of the criteria that customers can use to search Lazada. Another benefit of free shipping is that customers won’t be discouraged by an additional shipping fee calculated at checkout. As a result, once a customer has an item in their cart, they’re more likely to complete the purchase.

Step 5: Monitor and optimize your listings

To maximize your sales on Lazada, it's important to continuously monitor and optimize your listings. This may involve adjusting your prices, updating product descriptions, or adding new products to your catalog. By staying up-to-date and responsive to customer needs, you'll be able to increase your sales and grow your business on the platform. You can also use Lazada's analytics and reporting tools to track your performance and identify areas for improvement.

It's essential to keep an eye on your competition and see what they are offering, as well as monitoring trends in your market. By staying on top of these factors, you can keep your products competitive and attractive to customers. Customer feedback and reviews are another way to find out what changes you can make to improve the customer experience.

Key Points to Remember When Using Lazada:

  • Take the time to set up your seller account and product listings carefully, as this will help you establish trust with potential customers and increase your chances of making sales.
  • Utilize Lazada's marketing tools and utilize other online channels to promote your products and drive traffic to your listings.
  • Monitor and optimize your listings on an ongoing basis to ensure that you are meeting the needs of your customers and maximizing your sales potential.

Selling on Lazada can be a lucrative and rewarding opportunity for businesses of all sizes. By following the steps outlined in this guide, you can set up a successful seller account and start making sales on the platform. And with a little bit of effort and the right strategies in place, you can build a successful business on Lazada and tap into the growing e-commerce market in Singapore. Good luck!

Nicky Minh

CTO and co-founder

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