6 Ways Digital Marketing Is Crucial For Small Businesses’ Success

5 min read

“As of 2018, approximately 3.03 billion people (which is half of the world population) are on some type of social media,” and “search engines drive around 93% of all website traffic”, according to Max Effect Marketing.

`This means that the moment to take advantage of what the digital marketing world offers is right now. Digital marketing means marketing your business on the internet, and considering the world wide web is ever-expanding, you’ve got quite a few options when it comes to implementing a diverse and effective digital marketing strategy.

Whether it’s Search Engine Optimization (SEO) or Pay-Per-Click (PPC), digital marketing offers you a direct line of communication to your ideal customers in comparison to traditional, time-consuming forms of marketing such as print or direct mail.

Obtain Measurable Results

The most fundamental benefit to digital marketing is the capability to quantify raw data and interpret the results of your efforts to evolve your strategy based on what works continuously.

If you were working with traditional marketing methods, you wouldn’t be able to see the fruits of your labor until the end of your campaign. Still, with digital marketing, you can analyze data in real-time and even adjust accordingly ahead of time to get the ball rolling on your next campaign.

“When analyzing your site traffic, you can look at the number of visitors to your site, your most popular pages, as well as how long visitors spend in certain areas. You can also track conversations by seeing what times and days of the week are peaks for your campaigns or content posting. All of these insights will allow you to make adjustments to your digital marketing methods so that you can work to improve them over time”, says the Burlington Press.

Target Your Ideal Customers

The beauty of digital marketing comes from its malleability. You can choose from an array of methodologies and platforms to suit your specific needs, and best of all, target particular individuals in your desired customer demographic. 

Companies like Facebook, for example, allow you to fully customize your pay-per-click ads and granulate distinct characteristics such as age range, geographic location, and even more obscure identifiers such as whether they own a pet or if they rent an apartment.

Increase Revenue While Saving Money

Suppose you’re looking into advertisement strategies that will give you the most bang for your buck. In that case, digital marketing makes for an incredibly cost-effective option that increases your potential for excellent ROI. Of course, it is the goal for a small business looking to get off the ground.

Digital Agency Network mentions, “by aiming the potential customers, digital marketing ensures favorable sales outcomes and eliminates the possibility of wasting your time and money.”

As aforementioned, the vast majority of internet traffic comes from search engines. Strategies like SEO can provide a completely organic way to increase engagement to your brand from the right people, which means more likelihood for sales conversions. And don’t forget, your friends here at Jenfi can provide the necessary funding to implement these strategies, so don’t forget to stop by and see if you qualify with your quick online application!

Increase Brand Reputation

One benefit of digital marketing is getting more clicks, but another is eventually becoming a household name. When you have ads and a social media presence that seem to follow your target customers wherever they go, your brand will inevitably start to become increasingly recognizable to the point where customers will flock to you because they know you.

This helps you win the trust of your customers because they’ll know they can count on you to provide them the solution to their specific problem.

Leverage The Competition Against Bigger Businesses

Compared to traditional marketing, the lower cost of digital marketing means that small businesses no longer have to worry about high-quality advertisements being an enormous expense.

Projections for marketing in the year 2021 and beyond are all about convenience and transparency. Digital marketing allows brands to utilize social media to communicate with their customers in real-time, provide quick and excellent customer service, and actualize customer feedback and prove to your buyers that you’re more than willing to listen to their concerns.

So start crafting your digital marketing strategy today, and watch how your small business can not only take flight but also land among the stars.

Nicky Minh

CTO and co-founder

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